One of the hardest things someone can do is trying to sell something to a geek. Unlike other people, we geeks do not adhere to emotions the same way. We are more about the facts and what the product can do for us that will drive us more to want to buy your product. If you want people to buy from you, you need to make them understand how good the product is and you yourself be loved by the customer. People are more likely to buy from people they understand and like.
I have to say that I am someone that is hard to incentives to buy something. You will have to make the product look very good and show me the reasons why I would need it. I usually will not buy something just because I like how it looks. You need to give me reasons that I do not know at the time that will make me think of how the product can be used. Say I walk into a bike store to browse around. I am not looking to buy a bike mainly because I am not a biker and secondly, I would have no use for it. In order for you to make me think about buying a bike you need to do some digging. Get to know me better, ask what I do for a living, ask what hobbies I enjoy. When you do this, you will find out that I run to stay in shape. Knowing this can help you by telling how having a bike will be more beneficial to my health if I run and bike. You just used knowledge from talking to me that increased your chances of selling a bike to me. This is why you should treat the customer with respect and make them like you.
Something sells people do all the time which does work for most geeks is telling us we need to upgrade with out telling us why. Yes, upgrades do sound nice, but they do not give us reasons to make the upgrade. If you told me to upgrade because what I currently have is out of date I wouldn’t be convinced. Maybe my computer is old, but if I think it still works fine an upgrade is not something I am looking for. You need to give me reasons, like there is better functionality with the new computers, or the software for my computer will start getting slower, so now is a good time to upgrade. If you can pitch the product to me while giving my good information on why I need the product, I will most likely want to buy it.
Geeks are different from other customers in how we decide to buy products. However, if you can figure out what we need, why we need it, and how it can improve something in our life, then you will be able to sell us something. The more you are likeable and reliable the more we will trust you and buy something.