Something about Trust

Building or restoring client trust is something that should be pretty self-explanatory.  For the most part, it can be related back to The Golden Rule.  Keeping clients happy by being personable, treating them fairly, and respecting them can almost guarantee they will want to do business with you again.


There are plenty of ways to keep your client happy, but here are 6 Ways to Keep Clients Happy.

1.  Pay Attention.  Make sure you know your clients wants and needs.  Take notes, have someone take notes for you, do whatever it takes to have all the information you can about your client so that you can build a relationship with them.  Building these relationships shows the client that you care about them personally and more people are willing to do business with a person who cares about them compared to someone who does not.

2.  Consider the Client’s day.  Along with getting to know your client, you should also know what they do and have a rough estimate as to how their schedule is for the day.  If you know they are extremely busy on certain days, this will help you in scheduling your appointments with them or even knowing when the best time to send them an email would be.

3.  Ask what matters to you client–and their boss.  This goes back to the “pay attention” section.  You should know your clients needs and wants, but it is also important to know what type of environment your client is working in.  If you know it is more of a fast paced work place, you might want to think about keeping that type of flow in your meetings.  The same goes if they work in a slower, more methodical environment.

4.  Stay ahead of the curve.  Planning ahead allows for a little more creative approach to your clients goals.  If you are planning on certain things happening for your client, it is important to be able to predict what can or will happen (to a certain extent).

5.  Own your mistakes.  If you make a bad call, own up to it.  For some people, swallowing your pride and admitting a mistake is a big problem.  But to quote Miley Cyrus, “Everybody makes mistakes.”  Take what you did wrong, learn from it, and make the best decision you can.  Owning your mistake also lets your client know that you are sorry for what happened and hopefully they will forgive you (just don’t keep making mistakes).

6.  Go above and beyond.  Do more than what is asked of you.  Putting your best work out for your client gives them the idea that you are working for the betterment of their company and for yourself as well.


All of this is very helpful for everyone, but especially for those who are going into sales.  Keeping clients happy will almost ensure they will come back.  The cost of retaining a client is significantly lower than trying to find new clients.  Keeping your clients happy should be one of your goals.  You do not want to get the bad reputation of never coming through for your clients because that would cause them to give you a bad review.  People will more often post their bad experiences on a social media page or a review website before they post a good experience, so keeping these clients happy is the easiest way to avoid having bad reviews.

To sum up:  KEEP YOUR CLIENT HAPPY.  Do whatever you can to make sure this happens.  Keeping your clients is cheaper and more efficient than having to go out and be constantly looking for new clients.

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