Author / Matthew Kerle

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  • Targeting Sales to Geeks

    The final chapter in our book is titled “Selling to Geeks”, the whole chapter is dedicated to the topic of selling things to geeks. As our book is written by a geek,…

  • Soft Skills and Geeks

    What is a “soft skill” anyways? According to the Wikipedia page on Soft Skills, soft skills are: “often associated with a person’s “EQ” (Emotional Intelligence Quotient), the cluster of personality traits, social graces,…

  • Geeks Influence Deficit

    If you’re like me, when you read the title of this chapter “Overcoming the Influence Deficit”, you might think: “What deficit?”, “Geeks are great influencers!”, but when we’re honest, we realize that…

  • Geeks and Presenting to Business Folks

    Our chapter for this week is titled “A Geek’s Guide to Presenting to Business People”. They give a five-step process to follow to help you (a geek) to present to business people…

  • Restoring Trust with Clients

    In my previous blog posts, I’ve compared client relationships to our everyday social, family, and romantic relationships. And in this post, I continue that idea. The relationships that we form with our…

  • Change is good.

    When I say change is good, I’m not talking about the change in your pocket (which is also good,) but I’m talking about change in technology. We have all seen those companies…

  • Complicated Relationships…

    We all know relationships to be complicated. Whether we learned it after our first boyfriend or girlfriend, or have learned it along the way dating. Or even just relating with your immediate…

  • The Art of Mentorship

    Hey everyone! So, as we all by now know, this chapter is on “shaping future tech leaders”. A lot of times mentorship is overlooked or forgotten about, but it can be an…

  • Unlike Santa, Toxic Teams Exist.

    A lot of us like to believe that toxic teams exist, but are “out there” and might not be anywhere near us. When we are placed into a team where there is…

  • Does Anything Truly Motivate Geeks?

    If you’ve ever known a geek, you may be asking yourself “does anything truly motivate geeks?” and honestly, it’s a valid question. Something that both geeks and managers constantly struggle with. Managers…